Growth & Performance Marketer
I help digital products grow through acquisition, experimentation, conversion and product thinking.
10+ years across performance marketing, ecommerce and digital products.
I’ve spent the last 10+ years helping businesses grow through performance marketing, paid acquisition and digital strategy.
My background is strongest in performance marketing, with experience across conversion, ecommerce, analytics, lead generation and full-funnel growth.
I’m at my best when performance marketing becomes part of a wider growth strategy.
Understanding where growth comes from, what drives conversion, where performance can improve and how marketing can contribute more directly to revenue.
Alongside hands-on campaign work, I’ve also contributed to ecommerce, product launches and digital products.
I look beyond campaign metrics to understand what actually drives growth.
Acquisition strategy, funnels, GTM, experimentation and identifying growth opportunities across the customer journey.
Paid acquisition across Meta, Google and other channels, focused on efficiency, creative testing and measurable business outcomes.
Landing pages, messaging, CRO, onboarding, funnels and identifying where and why users drop off.
Product thinking, customer journeys, AI-powered products, roadmap collaboration and working across marketing, design and development.
Paid acquisition and conversion work for a luxury hospitality brand, focused on increasing qualified demand, direct bookings and digital acquisition efficiency.
Key contribution
Campaign strategy, Meta & Google Ads, audience segmentation, landing page input, lead generation and performance optimization.
Full-funnel acquisition for a newly launched yacht charter brand, focused on generating qualified enquiries and building demand across the seasonal booking cycle.
Key contribution
Google Search, Meta retargeting, lead generation, audience strategy, video creative, campaign optimization and seasonal acquisition planning.
Year-round paid social strategy for a hospitality brand, adapting audience, creative and messaging between international tourists in summer and local guests in winter.
Key contribution
Meta Ads, audience strategy, retargeting, seasonal campaigns, creative direction and reservation-focused demand generation.
Digital Marketing Consultant | Growth & Performance
Performance Marketing Lead & Co-Founder
Previously
I enjoy building digital products and experiments outside of my main work — mostly as a creative playground for exploring new ideas, AI and technology.
Independent digital product for discovering what to watch based on mood.
Independent digital product for discovering music based on mood.
Coming soonAI avatar and content creation concept.
+ other experiments along the way